Be more effective by looking at the bigger picture.
◦ Consultancy, business coaching and interim management to help organizations grow.
◦ Maximize value from existing drivers: The team, suppliers and your customers.
◦ Lean flexible approach.
A holistic view enhances every endeavour. All solutions provided below prioritize team development and are thoughtfully aligned to your organization’s existing plans.
◦ Growth strategy
◦ Value chain analysis
◦ Data strategy
◦ AI based revenue capture
◦ Digital strategy
◦ eCommerce implementation & growth
◦ New product development
◦ Brand strategy
◦ Commercial strategy
◦ Sales funnel & CRM implementation
◦ Pricing strategy
◦ Portfolio analysis and optimisation
Jan-Jacob Koomen started FigTree consulting 2022, to bring insight and pragmatism to organisations looking for growth.
Koomen has focussed his career on B2B environment, always engaged in innovative ways to improve the performance and competitiveness of organisations.
He has been engaged in a wide range of roles, starting at Unilever were he was involved in engineering, innovation, and lean manufacturing. Later he moved to a sales and strategy at a startup in advertising (Adnovate), to digital strategy consultancy (BearingPoint), to commercial management at international B2B wholesaler (MegaGroup) and the exit by Nimbus, the PE-owner of MegaGroup.
He obtained a MSc from TU Delft and training at JIPM-Tokyo, IMD-Lausanne, Yale-New Haven, Insead-Fontainebleau and MIT-Cambridge-MA.
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How to Netflix your team: ‘No rules’ approach to develop and keep talent in European business.
It seems like a lot of fun: Who wouldn’t like to work with highly motivated and talented people who need no direction or control and still realize your vision? It might be just the kind of environment that helps you win the war for talent and hire that talented developer, salesperson, or AI specialist you […]
Busy without progress? How to avoid the “Red Queen trap”. Lessons from Adnovate’s journey with AI-enhanced platforms.
Just after the dot-com bubble burst, Adnovate launched as an AI pioneer in marketing campaign management. Adnovate’s mission was simple: “Perfectly Engineered Campaigns.” The promise was to revolutionise an otherwise low-tech advertising industry with high-tech solutions. Adnovate disrupted the advertising landscape by streamlining the connection between creative campaign development and media, offering significant reductions in […]
Lesson from change management and U.S. elections: The route to peaceful coexistence isn’t more information but better thinking
On a day like today with the U.S. presidential inauguration, many people reflect on what the future holds and how we got here, after an election that was characterised by highly emotional debate, finger pointing and little focus on commonalities between two sides. Change management practices in organisational environments show a way forward, for […]
The Platform Company
The Platform company is a guide to tackle your organization’s strategic challenges in the current world, addressing key aspects of the business such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.
The book expands the strategic focus beyond the borders of the own organization to include the full value chain. This expands the reader’s options in creating a sustainable strategy in today’s dynamic society.
Many of the concept are introduced through examples from ecology and game theory, as we follow a CEO on his trip through the plains of Africa.